September 07, 2010
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Updated articles
08/29/2010
[08/25/2010] Jeff Scheel - Gravity Kills: Embrace The Horror
08/13/2010
[08/12/2010] Jeff Scheel - Gravity Kills: Full Length Recording Cycles
08/13/2010
[08/11/2010] Jeff Scheel - Gravity Kills: Local Award Contests
08/10/2010
Crush (2010)
08/04/2010
[08/04/2010] Jeff Scheel - Gravity Kills: Compulsory License
08/01/2010
[07/30/2010] Jeff Scheel - Gravity Kills: Creative Commons
07/30/2010
[07/29/2010] Jeff Scheel - Gravity Kills: The Vortex
07/30/2010
[07/28/2010] Jeff Scheel - Gravity Kills: That's Just Life
07/28/2010
[07/26/2010] Jeff Scheel - Gravity Kills: Our Digital Space
07/28/2010
White Zombie [reviews]
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Articles: 07. INDUSTRY TIPS
[08/25/2010] Jeff Scheel - Gravity Kills: Embrace The Horror
Feel lucky if anyone is paying attention to you at all. The days when all musicians did was make music, play shows and talk about themselves in interviews are long over so get fucking over it and get to work.

[08/12/2010] Jeff Scheel - Gravity Kills: Full Length Recording Cycles
Releasing songs as you get them done is what bands should be doing. With all the shit being thrown at us (much by our own design) digitally and otherwise on a daily, weekly, monthly and yearly basis, we have the attention spans of toddlers.

[08/11/2010] Jeff Scheel - Gravity Kills: Local Award Contests
As the award ceremony was happening, I had some time to talk to someone that works for the Urban Tulsa and he mentioned to me that they had received tons of messages "hating" on the event.

[08/04/2010] Jeff Scheel - Gravity Kills: Compulsory License
Then there is the question, do I have to have permission to record and release another band's composition? The answer to that is also no. What you have to do if you're going to record and release another band's song is...

[07/30/2010] Jeff Scheel - Gravity Kills: Creative Commons
What ASCAP said is this: "At this moment, we are facing our biggest challenge ever. Many forces including Creative Commons, Public Knowledge, Electronic Frontier Foundation and technology companies with deep pockets are mobilizing to promote "Copyleft" in order to undermine our "Copyright." They say they are advocates of consumer rights, but the truth in these groups simply do not want to pay for the use of our music. Their mission is to spread the word that our music should be free."

[07/29/2010] Jeff Scheel - Gravity Kills: The Vortex
The Center: Your Website. This is the place you have the most control of what you do and how you present it to the world. This is where all web content and social media roads must lead back to. This is where you want to build and centralize your fan community.

[07/28/2010] Jeff Scheel - Gravity Kills: That's Just Life
I think the hardest thing for the indie musician is simply enduring. As a full time musician with Gravity Kills, I had personal times that were tough but as the band got bigger, it was my job to be at the studio and to be creative.

[07/26/2010] Jeff Scheel - Gravity Kills: Our Digital Space
Music and Film united us with those we may never ever have anything else in common with. Personal digital space has somewhat eliminated all of that with the exception of celebrity culture. Is all of this happening because with all the information on the internet, we actually now have less time for discovery? Less time to read or listen to something new? Less time to search out new music? Is our personal digital space nothing more than a backlash to the information revolution?

[07/21/2010] Jeff Scheel - Gravity Kills: The Fishbowl
I talk to so many bands and artist that seem to think that if they move to New York City, Los Angeles, or Nashville that they will suddenly find the success that was lacking in their home market. I have said this in a previous post but, why the hell does anyone think they are going to set the world on fire in another market when people don't care in their home market? All you are doing is putting yourself in a larger fishbowl where there are fewer gigs because of competition and lesser chance of you gaining traction simply because of the increased numbers of bands that are trying to do the same thing that you are doing.

[07/20/2010] Jeff Scheel - Gravity Kills: Gig Photos
What about taking photos or video of the band with the people that came to the gig? These are the things that will most engage your fans. Your fans want to see themselves in photos as much as you do plus when you post these type of photos you will be assured that your fans will go to your pages and check them out.

[07/15/2010] Jeff Scheel - Gravity Kills: A Story of What Not To Do
I was talking to a club owner today and he was in the middle of canceling a some dates of a band that had been doing very well for him. I asked him why and he told me that the band had told their fans not to drink as much when they come out and see them.

[07/12/2010] Jeff Scheel - Gravity Kills: Digital Strategy Part Deux
Music is everywhere and is cheap or in most cases, free. Your music is the foundation for everything. With that said, the first place to start in marketing your band in the internet world is your website.

[07/06/2010] Jeff Scheel - Gravity Kills: Formulating a Digital Strategy
As technology advances at a more than rapid pace, we all need to be students of what is happened to the business and ponder the possibilities of where it is going.

[07/05/2010] Jeff Scheel - Gravity Kills: Trust
People have lost trust in artists, record companies, terrestrial radio, magazines and the concert business. Major artists have been caught scalping their own tickets. Record companies are suing their customers over file sharing and attempting to shove music we perceive as being formulated down our throats. Terrestrial radio has become homogenized, predictable and in many cases, is being programmed from a city that you are not in and does not understand you. Music magazine outlets (both print and on-line) have either played it safe or bash good artist for the attempt at credibility. The concert business is over run with huge on-line fees, overpriced tickets, and has conditioned the public to either stay home or purchase late with 2 for 1 or reduced ticket fee shows.

[06/25/2010] Jeff Scheel - Gravity Kills: Your Live Show Is Not About You
Show day is not about you and the band. Not a time to get extra security and hang backstage. You spend all this fucking time trying to contact people via social media and when the show day comes you are untouchable? The show day is about giving back to those that support you.
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All copyrights reserved. The idea, design, publishing, content by © Katarzyna (NINa) Górnisiewicz, 2001-2010. Publication and redistribution of any content included in Fabryka [Industrial Rock] must contain a source of information given as follows: [Source: Fabryka Industrial Rock magazine, www.industrialrock.net].
Pictures other than placed in CD covers, Gallery, Webmaster sections as well as promotional posters related to Machinery, Suburban Sounds and Malfunction parties placed in Machinery, Suburban Sounds and Malfunction sections are attached in educational purposes only so reserved by their owners.
None of album reviews must be used for recommendation of illegally shared or redistributed music!
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